I Was China Maxxing Before It Had a Name
ettitude founder Phoebe Yu on the TCM practices behind the "China Maxxing" trend: warm water, the zǐ shí body clock, seasonal eating, foot soaks, and qì gōng, and why the...
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Bamboo is better in bed
We partnered with SleepSpace to test if sleeping on ettitude sheets improved sleep quality. Over 21 days, 32 participants compared ettitude to standard cotton and their own sheets. Here's what we discovered:
Our signature bedding is where ENDURING DESIGN meets INNOVATIVE COMFORT.
“By far, the greatest sheets I’ve ever slept in. Literally feels like a cloud. It’s actually difficult for me to get out of bed because it’s so comfortable. I heat up in the night really bad and I have not had that issue in these sheets.
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“We bought these for our three year old with the hope that the sheets would be so comfortable that she would rather sleep in her bed than ours, it worked! The sheets really are nice and we're all getting a little more sleep.
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Indulge In LUXURY
- Bamboo Bedding
- Bamboo BATH
LUXURY REIMAGINED
Why CleanBamboo®?
CleanBamboo® is ettitude's unique, patented fabric that no other company can make. Unique due to the process, CleanBamboo® is bamboo lyocell, which never uses caustic soda or other harmful chemicals like the traditional viscose. Additionally, ettitude only uses regenerative plants for our fibers and fabrics. It is the first ever fully traceable and a closed loop system for bamboo. Not to brag, but ettitude is the healthiest fabric you can buy. Sleep easy knowing you're wrapped up in something luxurious, better for you and better for the world.
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Luxe Living Naturally
What Is OEKO-TEX® Certification and Why Does It Matter for Your Bedding?
Your sheets touch your skin for roughly eight hours a night, but most people have no idea what chemicals are in them. OEKO-TEX® Standard 100 certification tests every component of...
Female Pattern Hair Loss: The Overnight Habits That Protect Every Strand, Clinically Proven Solutions, and the Bryan Johnson Protocol
Thinning hair during menopause is way more common than most women realise — and more treatable than ever. Here's a science-backed regimen that actually works, from the pillowcase on your...